REP Fitness – The Home Gym Community Leader
REP Fitness began in 2012 by brothers Ryan and Shane McGrotty. What started as a side project in the CrossFit world, has rapidly evolved into a prominent provider of high-quality fitness equipment, catering to both home and commercial gym markets. The company’s inception was driven by a passion for fitness and a commitment to offering innovative, durable, and affordable equipment to a diverse clientele.

Product Offerings
REP Fitness boasts an extensive range of products designed to meet various fitness needs:
- Strength Equipment: This includes power racks, benches, barbells, and plates, all engineered for durability and performance. Notably, the AB-5000 Zero Gap Adjustable Bench, released in 2018, showcases REP’s dedication to innovation.
- Conditioning Tools: REP offers a variety of conditioning equipment such as kettlebells, medicine balls, and battle ropes, catering to functional fitness enthusiasts.
- Cardio Machines: In 2024, REP expanded into the cardio market with the introduction of five new machines: the REP Runner (a curved manual treadmill with sled push functionality), the REP Air Bike, the REP Rower, the REP Ski Trainer, and the REP Spin Bike.
Recent Developments
REP Fitness has experienced significant growth and innovation in recent years:
- Product Expansion: The company launched over 50 new products in 2022, including a comprehensive lineup of barbells and an apparel line, reflecting their commitment to meeting diverse customer needs.
- Global Reach: REP expanded its operations to Europe in 2024, making its products available in over 20 European countries, including Germany, Italy, and the Netherlands. This move signifies REP’s dedication to serving a global customer base.
- Collaborations: The company partnered with innovators like Steve Kleva to enhance its product offerings, demonstrating a commitment to integrating unique designs and functionalities into their equipment.
Why Choose REP Fitness?
- Quality and Innovation: REP Fitness is renowned for its high-quality, innovative products that cater to both beginners and seasoned athletes. Their continuous investment in research and development ensures customers receive cutting-edge equipment.
- Affordability: By focusing on delivering premium products at competitive prices, REP makes quality fitness equipment accessible to a broader audience.
- Customer-Centric Approach: As a family-owned business, REP places a strong emphasis on customer satisfaction, guiding their decisions and fostering a loyal community.
REP Fitness’s dedication to quality, innovation, and customer satisfaction has solidified its reputation as a trusted provider in the fitness equipment industry. Whether you’re setting up a home gym or adding to it, REP offers products designed to meet your fitness goals.